COMPREHENSIVE ANALYSIS OF THE INVESTMENT ATTRACTIVE ENTERPRISES IN THE CONTEXT OF FINANCIAL PROVISION OF ENTERPRISE DEVELOPMENT

The article presents the preconditions and the subject field of the complex analysis of the investment attractiveness of enterprises, oriented on the formation of information that satisfies the interests of various interest groups. The methodical approach to the complex analysis of investment attractiveness of enterprises is proposed, which is based on an integrated assessment, which combines indicators of investment attractiveness assessment in three levels: countries, regions, enterprises. The results of the approbation of the proposed approach to a comprehensive analysis of investment attractiveness on the example of enterprises of the Lugansk region are presented and factors are to be considered when making decisions regarding investing and forming parameters of the strategy of financial regulation of enterprise development. The system of indicators of investment attractiveness of the region is refined and the expediency of using the methods of rating analysis using the indices of investment attractiveness of the countries is substantiated. On the basis of the analysis of direct foreign investment inflows, the ranking of Lugansk region is determined and conclusions are drawn regarding the investment attractiveness of the region.