MEDIA SELECTION BY MEAN-VARIANCE ANALYSIS

被引：3
|
作者：
DEKLUYVER, CA
BAIRD, FT
机构：
[1] PURDUE UNIV,W LAFAYETTE,IN 47907
[2] UNIV CANTERBURY,CHRISTCHURCH,NEW ZEALAND
来源：
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 1984年 / 16卷 / 02期
关键词：
D O I：
10.1016/0377-2217(84)90069-9
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
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页码：152 / 156
页数：5
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