ORIENTATION CONGRUENCY EFFECTS IN VISUAL-SEARCH

Subjects searched for the letter E in a background of Ls and FS in displays that had I, 2, 4, 8, or 12 letters. The letters could be shown at one of six orientations (upright or rotated clockwise in 6-degrees increments). The displays were either congruent for orientation (all letters had the same orientation) or incongruent (letters in haphazard orientations except for the target on E-present trials). Search time increased linearly with the number of letters in the display, and more so for E-absent trials than for E-present trials. Letter orientation, in general, increased search time and produced an M-shaped function. Furthermore, orientation effects were attenuated in congruent displays relative to those produced by incongruent displays. The results demonstrated systematic orientation effects on the time to search for a simple pattern embedded in simple backgrounds, and provided converging evidence for the orientation-congruency effect found by Jolicoeur (I990b, Journal of Experimental Psychology: Human Perception and Performance, I6, 35I-364).