THE CONCEPT OF EFFECTIVE REACH IN ADVERTISING

被引：0

作者：

MURRAY, GB ^{[1
]}

JENKINS, JRG ^{[1
]}

机构：

[1] WILFRID LAURIER UNIV,BUSINESS ADM,WATERLOO N2L 3C5,ONTARIO,CANADA

来源：

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：34 / 42

页数：9

共 50 条

[1] HOW LEADING ADVERTISING AGENCIES PERCEIVE EFFECTIVE REACH AND FREQUENCY
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[2] ADVERTISING REACH AND FREQUENCY
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[J]. JOURNAL OF ADVERTISING RESEARCH, 1978, 18 (01) : 21 - 25
[3] EFFECTIVE ADVERTISING AND PROFITABLE ADVERTISING
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[5] Effective Advertising
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[8] EFFECTIVE ADVERTISING
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[J]. JOURNAL OF MARKETING, 1951, 15 (04): : 513 - 514