SOCIAL IMPACTS OF TOURISM - HOST PERCEPTIONS

This study investigates the perceptions of the residents of Nadi, Fiji, towards the impacts of tourism. A survey of 199 households revealed that residents (most of whom were dependent on the industry for their livelihood) supported the current magnitude of tourism and favored its expansion. Despite this very clear and generally positive view, the respondents identified specific negative and positive impacts that, in their view, affected the community. The results suggest that residents of communities dependent on tourism can clearly differentiate between its economic benefits and the social costs, and that awareness of certain negative consequences does not lead to opposition towards further tourism development.