DEMAND CREATION - RADICAL APPROACH TO THEORY OF SELLING COSTS

被引：0
|
作者：
HIESER, RO [1 ]
SOPER, CS [1 ]
机构：
[1] UNIV MELBOURNE,MELBOURNE,AUSTRALIA
来源：
ECONOMIC RECORD | 1966年 / 42卷 / 99期
关键词：
D O I：
10.1111/j.1475-4932.1966.tb02975.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：384 / 396
页数：13
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