DEMAND CREATION - RADICAL APPROACH TO THEORY OF SELLING COSTS

被引：0

|

作者：

HIESER, RO ^{[1
]}

SOPER, CS ^{[1
]}

机构：

[1] UNIV MELBOURNE,MELBOURNE,AUSTRALIA

来源：

ECONOMIC RECORD | 1966年 / 42卷 / 99期

关键词：

D O I：

10.1111/j.1475-4932.1966.tb02975.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：384 / 396

页数：13

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