ASYMMETRIC PROMOTION AND STRIKE EFFECTS IN AN OLIGOPOLISTIC SERVICE INDUSTRY

被引：0
|
作者：
MEREDITH, L
MAKI, D
机构：
[1] Faculty of Business Administration, Simon Fraser University, Burnaby, British Columbia
来源：
APPLIED ECONOMICS | 1991年 / 23卷 / 06期
关键词：
D O I：
10.1080/00036849100000016
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The effects of promotion and selling expenses as well as the impact of strikes on the sales of two major airlines in an oligopolistic service industry are investigated through simultaneous and recursive multiple regression modelling. Results indicate that the independent variables asymmetrically affect the respective sales of the duopolists. Additionally, there is evidence that the two firms appear to have adopted a form of competitive response model regarding their promotional expenditures which may be questionable given the empirical results of this study. © 1991, Taylor & Francis Group, LLC. All rights reserved.
引用
收藏
页码：1123 / 1134
页数：12
相关论文
共 50 条
12345