Study on the Brand Value Promotion of Hotel Service Industry

被引：1
|
作者：
Fan Linsheng [1 ]
Xue Pan [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 2009 INTERNATIONAL CONFERENCE ON WIRELESS NETWORKS AND INFORMATION SYSTEMS | 2009年
关键词：
hotel service industry; hotel brand; brand value; value promotion;
D O I：
10.1109/WNIS.2009.71
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
For hotel industry, brand is an important means of attracting customers and expanding the market share in the fierce competition. This paper analyzes the composition of hotel brand value, and proposes some specific measures to promote brand value of hotel.
引用
收藏
页码：354 / 357
页数：4
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