Public Relations Metrics: Research and Evaluation

被引：0

作者：

Heath, Robert L. ^{[1
]}

机构：

[1] Univ Houston, Houston, TX 77004 USA

来源：

JOURNAL OF PUBLIC AFFAIRS | 2010年 / 10卷 / 04期

关键词：

D O I：

10.1002/pa.345

中图分类号：

C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;

摘要：

引用

页码：391 / 393

页数：3

共 50 条

[21] Presentation: Public Relations Research
Almansa Martinez, Ana
Ruiz Mora, Isabel
[J]. REVISTA INTERNACIONAL DE RELACIONES PUBLICAS, 2021, 11 (21): : 1 - 4
[22] Opportunities for public relations research in public health
Wise, K
[J]. PUBLIC RELATIONS REVIEW, 2001, 27 (04) : 475 - 487
[23] IMPLEMENTATION OF STRATEGIC PUBLIC RELATIONS IN TURKEY: A RESEARCH ON PUBLIC RELATIONS PRACTITIONERS
Ozkoyuncu, Fatih
[J]. ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI, 2015, (49): : 115 - 135
[24] SELECTED BIBLIOGRAPHY IN PUBLIC-RELATIONS RELATED PROGRAM, ATTITUDE AND EVALUATION RESEARCH
LINDENMANN, WK
[J]. PUBLIC RELATIONS REVIEW, 1984, 10 (02) : 72 - 76
[25] Democracy and government public relations: Expanding the scope of "Relationship" in public relations research
Waymer, Damion
[J]. PUBLIC RELATIONS REVIEW, 2013, 39 (04) : 320 - 331
[26] The research on metrics for network performance evaluation
Zhang, DY
Hu, MZ
Zhang, HL
Kang, TB
[J]. Proceedings of 2005 International Conference on Machine Learning and Cybernetics, Vols 1-9, 2005, : 1127 - 1131
[27] LETS NOT CONFUSE PUBLIC SECTOR RESEARCH WITH PUBLIC RELATIONS
LONG, NE
[J]. PUBLIC ADMINISTRATION REVIEW, 1972, 32 (04) : 347 - 348
[28] Use and misuse of metrics in research evaluation
Kostoff R.N.
[J]. Science and Engineering Ethics, 1997, 3 (2) : 109 - 120
[29] RESEARCH ON WEBSITES OF 43 PUBLIC RELATIONS AGENCY MEMBERS OF PUBLIC RELATIONS SOCIETY OF TURKEY (TUHID) IN ASPECT OF PUBLIC RELATIONS
Aydinalp, S. Guzin Ilicak
[J]. TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION, 2012, 2 (03): : 44 - 53
[30] The evolution of digital public relations research
Ki, Eyun-Jung
Ertem-Eray, Tugce
Hayden, Gabriele
[J]. PUBLIC RELATIONS REVIEW, 2024, 50 (05)

← 1 2 3 4 5 →