Public Relations Metrics: Research and Evaluation

被引：0

|

作者：

Heath, Robert L. ^{[1
]}

机构：

[1] Univ Houston, Houston, TX 77004 USA

来源：

JOURNAL OF PUBLIC AFFAIRS | 2010年 / 10卷 / 04期

关键词：

D O I：

10.1002/pa.345

中图分类号：

C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;

摘要：

引用

收藏

页码：391 / 393

页数：3

相关论文

共 50 条

[1] Public Relations Metrics: Research and Evaluation
Oliver, Sandra
[J]. CORPORATE COMMUNICATIONS, 2009, 14 (03) : 358 - 361
[2] Public relations metrics: Research and evaluation
Janoske, Melissa
[J]. JOURNAL OF COMMUNICATION, 2011, 61 (04) : E26 - E30
[3] Public Relations Metrics: Research and Evaluation.
Theaker, Alison
[J]. EUROPEAN JOURNAL OF COMMUNICATION, 2009, 24 (03) : 362 - 365
[4] Public Relations Metrics: Research and Evaluations
Keenan, Brian
[J]. PUBLIC RELATIONS REVIEW, 2009, 35 (02) : 168 - 169
[5] Public Relations Metrics Measurement and Evaluation-An Overview
van Ruler, Betteke
Vercic, Ana Tkalac
Vercic, Dejan
[J]. PUBLIC RELATIONS METRICS: RESEARCH AND EVALUATION, 2008, : 1 - 18
[6] A methodological evaluation of public relations research
Pasadeos, Yorgo
Lamme, Margot O.
Gower, Karla
Tian, Song
[J]. PUBLIC RELATIONS REVIEW, 2011, 37 (02) : 163 - 165
[7] Public Relations Research and Evaluation in Africa
Rensburg, Ronel
[J]. PUBLIC RELATIONS METRICS: RESEARCH AND EVALUATION, 2008, : 252 - 263
[8] Evaluating public relations: a best practice guide to public relations planning, research and evaluation
Fairchild, Michael
[J]. JOURNAL OF COMMUNICATION MANAGEMENT, 2006, 10 (01) : 113 - 115
[9] Research Evaluation Metrics
Bhardwaj, Raj Kumar
[J]. JOURNAL OF SCIENTOMETRIC RESEARCH, 2016, 5 (01): : 91 - 92
[10] PUBLIC RELATIONS RESEARCH
不详
[J]. PUBLIC OPINION QUARTERLY, 1955, 19 (04) : 451 - 453

← 1 2 3 4 5 →