CHOICE OF FOREIGN-MARKET ENTRY MODES BY SERVICE FIRMS - ROLE OF MARKET KNOWLEDGE

被引：0

作者：

ERRAMILLI, MK ^{[1
]}

RAO, CP ^{[1
]}

机构：

[1] UNIV ARKANSAS,STRATEG MKT,FAYETTEVILLE,AR 72701

来源：

MANAGEMENT INTERNATIONAL REVIEW | 1990年 / 30卷 / 02期

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：135 / 150

页数：16

共 50 条

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[J]. 1988 AMA EDUCATORS PROCEEDINGS : EFFICIENCY AND EFFECTIVENESS IN MARKETING, 1988, 54 : 20 - 20
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