BEHAVIORAL-ASPECTS OF MARKETING INFORMATION-SYSTEMS

被引：6

作者：

JOBBER, D ^{[1
]}

WATTS, M ^{[1
]}

机构：

[1] BASS CHARRINGTON LTD,BURTON ON TRENT,ENGLAND

来源：

OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE | 1986年 / 14卷 / 01期

关键词：

D O I：

10.1016/0305-0483(86)90009-5

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：69 / 79

页数：11

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