An Empirical Study of Customer-Based Brand Equity Model for China Economy Hotels

被引：6

作者：

Shen, Han ^{[1
]}

Yuan, Ye ^{[1
]}

Zhang, Qiqi ^{[1
]}

Zhao, Jing ^{[1
]}

机构：

[1] Fudan Univ, Dept Tourism, Shanghai, Peoples R China

来源：

JOURNAL OF CHINA TOURISM RESEARCH | 2014年 / 10卷 / 01期

关键词：

Branding; economy hotel; brand equity; hotel development in China; structural equation modeling (SEM);

D O I：

10.1080/19388160.2013.861778

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The main purpose of this research is to apply the customer-based brand equity model to identify the structure of brand equity of China economy hotels. Based on Aaker's (1991) conceptual framework of brand equity, this study employed structural equation modeling to establish a brand equity model for the economy hotels in China. Specific management advice was proposed to provide reference for the management of brand equity of the economy hotels and to enhance the value of the economy hotel brands in China.

引用

页码：21 / 34

页数：14

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