this article will identify the importance and the influence he had on Pop Art on advertising and graphic design through history after his appearance in the mid-1950s. Thanks to creative geniuses such as Andy Warhol, Roy Lichtenstein, Tom Wesselmann, Peter Blake and Richard Hamilton, among others, the Pop Art was born, raised and influenced not only artists, but also architects, decorators, painters, sculptors, designers, musicians and advertisers. It became a strong movement that changed the way we view and think about art because he popularized using social culture images through idols and icons of the era youth cheered. Pop Art left a rich doctrine concepts and graphics that permeated the style to create advertising campaigns that eventually evolved through the recursive use of new technologies, eventually reaching digital style that continues to respect its constituent philosophy.
