THE ROLE OF THE PUBLIC IN BROADCASTING POLICY-MAKING AND REGULATION - LESSON FOR EUROPE FROM CANADA

Broadcasting can be conceptualized as a complex activity taking place in the public sphere and involving actors situated in the state, the economy and civil society. The strategies and interests of each of these intersect in the sphere of broadcasting policy development and execution, particularly with respect to the question of regulation. In Canada, various mechanisms have been set in place over the years to provide for articulation of the public interest in broadcasting policy-making and regulation. The operation of such mechanisms is particularly important in the present context of a restructuring of national broadcasting systems and the emergence of a global media environment. In this respect, the Canadian example may be pertinent for grappling with broadcasting policy issues in Europe.