MULTI-ATTRIBUTE - MULTI-BRAND MODELS

被引：0
|
作者：
WOODSIDE, AG
CLOKEY, JD
机构：
[1] UNIV S CAROLINA,MKT DEPT,COLUMBIA,SC 29208
[2] FINNISH SCH ECON,HELSINKI,FINLAND
[3] SWEDISH SCH ECON,HELSINKI,FINLAND
[4] JOS SCHLITZ BREWING CO,MILWAUKEE,WI
[5] NATL BROADCASTING CO,NEW YORK,NY
来源：
JOURNAL OF ADVERTISING RESEARCH | 1974年 / 14卷 / 05期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：33 / 40
页数：8
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