DEMAND AND SUPPLY OF NETWORK TELEVISION ADVERTISING

被引：11

作者：

BOWMAN, GW ^{[1
]}

机构：

[1] TEMPLE UNIV,PHILADELPHIA,PA 19122

来源：

BELL JOURNAL OF ECONOMICS | 1976年 / 7卷 / 01期

关键词：

D O I：

10.2307/3003201

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：258 / 267

页数：10

共 50 条

[1] SUPPLY AND DEMAND FOR ADVERTISING MESSAGES
TELSER, LG
STEINER, PO
BARNETT, HJ
GOLDIN, HH
[J]. AMERICAN ECONOMIC REVIEW, 1966, 56 (02): : 457 - 475
[2] An empirical analysis of the demand for commercial television advertising
Masih, R
[J]. APPLIED ECONOMICS, 1999, 31 (02) : 149 - 163
[3] SELECTING NETWORK TELEVISION ADVERTISING SCHEDULES
RUST, RT
[J]. JOURNAL OF BUSINESS RESEARCH, 1985, 13 (06) : 483 - 494
[4] CLASSIFIED ADVERTISING - ANOTHER MEASURE OF PHYSICIAN SUPPLY AND DEMAND
WARTMAN, SA
PARKHURST, GH
WESSEN, AF
[J]. CLINICAL RESEARCH, 1982, 30 (02): : A649 - A649
[5] ANTITRUST IMPLICATIONS OF NETWORK TELEVISION QUANTITY ADVERTISING DISCOUNTS
不详
[J]. COLUMBIA LAW REVIEW, 1965, 65 (07) : 1213 - 1255
[6] Television Series and Out of Home Advertising: Video on Demand in the Contemporary City
Pedro, Josep
Garcia, Gemma Camanez
[J]. FONSECA-JOURNAL OF COMMUNICATION, 2023, (26): : 303 - 326
[7] Television ad-skipping, consumption complementarities and the consumer demand for advertising
Tuchman, Anna E.
Nair, Harikesh S.
Gardete, Pedro M.
[J]. QME-QUANTITATIVE MARKETING AND ECONOMICS, 2018, 16 (02): : 111 - 174
[8] Television ad-skipping, consumption complementarities and the consumer demand for advertising
Anna E. Tuchman
Harikesh S. Nair
Pedro M. Gardete
[J]. Quantitative Marketing and Economics, 2018, 16 : 111 - 174
[9] DEMAND AND SUPPLY DETERMINANTS OF ADVERTISING INTENSITY AMONG CONVENIENCE GOODS
MEISEL, JB
[J]. SOUTHERN ECONOMIC JOURNAL, 1979, 46 (01) : 233 - 243
[10] ADVERTISING ON TELEVISION
不详
[J]. BMJ-BRITISH MEDICAL JOURNAL, 1955, 1 (JUN11): : 1422 - 1422

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