VIEWER REACTIONS TO MUSIC IN TELEVISION COMMERCIALS

被引：5

作者：

STOUT, PA ^{[1
]}

LECKENBY, JD ^{[1
]}

HECKER, S ^{[1
]}

机构：

[1] BURSON MARSTELLER, RES, NEW YORK, NY USA

来源：

JOURNALISM QUARTERLY | 1990年 / 67卷 / 04期

关键词：

D O I：

10.1177/107769909006700443

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：887 / 898

页数：12

共 50 条

[1] MUSIC FOR THE TELEVISION VIEWER + OPERA AND SYMPHONY CONCERTS
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[J]. MELOS-NEUE ZEITSCHRIFT FUR MUSIK, 1976, 2 (01): : 54 - 55
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[J]. JOURNAL OF BROADCASTING, 1974, 18 (01): : 3 - 15
[10] TELEVISION AND YOUNG VIEWER
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[J]. AMERICAN SCIENTIST, 1978, 66 (06) : 685 - 693

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