VIEWER RECALL OF TELEVISION COMMERCIALS - PREDICTION FROM THE PROPOSITIONAL STRUCTURE OF COMMERCIAL SCRIPTS

被引：23

|

作者：

THORSON, E ^{[1
]}

SNYDER, R ^{[1
]}

机构：

[1] DENISON UNIV,GRANVILLE,OH 43023

来源：

JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 02期

关键词：

D O I：

10.2307/3151695

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：127 / 136

页数：10

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