INTERNATIONAL PRODUCT POSITIONING

被引：39

作者：

JOHANSSON, JK ^{[1
]}

THORELLI, HB ^{[1
]}

机构：

[1] INDIANA UNIV,BUSINESS ADM,BLOOMINGTON,IN 47401

来源：

关键词：

D O I：

10.1057/palgrave.jibs.8490459

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：57 / 75

页数：19

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