Product positioning with overlapping ownership

被引：6
|
作者：
Li, Youping [1 ,2 ]
Zhang, Jianhu [3 ]
机构：
[1] East China Univ Sci & Technol, Sch Business, 130 Meilong Rd, Shanghai 200237, Peoples R China
[2] East China Univ Sci & Technol, Oliver Hart Res Ctr Contracts & Governance, 130 Meilong Rd, Shanghai 200237, Peoples R China
[3] Shandong Univ, Sch Econ, 27 Shanda South Rd, Jinan 250100, Shandong, Peoples R China
来源：
ECONOMICS LETTERS | 2021年 / 208卷
基金：
中国国家自然科学基金;
关键词：
Overlapping ownership; Product positioning; Welfare; CROSS-OWNERSHIP; COMPETITION;
D O I：
10.1016/j.econlet.2021.110058
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper investigates the duopoly firms' positioning strategies when they have overlapping ownership. We find that the firms position themselves further away from each other to soften competition as the degree of overlapping ownership increases. This increases firm profits but reduces consumer and total welfare. The anticompetitive effect of overlapping ownership is exacerbated with the additional choice of product positioning. (C) 2021 Elsevier B.V. All rights reserved.
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页数：3
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