NEW INDUSTRIAL-PRODUCT PERFORMANCE - THE EFFECTS OF MARKET CHARACTERISTICS AND STRATEGY

被引：78
|
作者：
YOON, E [1 ]
LILIEN, GL [1 ]
机构：
[1] PENN STATE UNIV,INST STUDY BUSINESS MARKETS,UNIVERSITY PK,PA 16802
来源：
JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1985年 / 2卷 / 03期
关键词：
MARKETING; -; Research;
D O I：
10.1016/0737-6782(85)90033-5
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The authors provide a framework to help solve the complex problem of high performance achievement in the new product process. They first differentiate original and reformulated products, then examine how patterns of research and development marketing activities determine short and long-run success.
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页码：134 / 144
页数：11
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