Technology driven experiences from mobile direct to virtual reality

被引：0
|
作者：
Kim, Juran [1 ]
Kang, Seungmook [2 ]
Taylor, Charles R. [3 ]
机构：
[1] Jeonju Univ, Dept Business Adm, Jeonju, South Korea
[2] Jeonju Univ, Dept Game Contents, Jeonju, South Korea
[3] Villanova Univ, Villanova Sch Business, Mkt, Villanova, PA 19085 USA
来源：
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE | 2018年 / 28卷 / 01期
关键词：
Experience; VR experience; VR; direct experience; indirect experience;
D O I：
10.1080/21639159.2017.1420423
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The effects of direct and indirect product experiences have been examined in several studies. This study expanded a previous experience study on the effects of mobile direct experience that clarified the relationships between direct experience and perceived interactivity, attitude toward smartphone applications and purchase intention. The current study on technology-driven experiences was expanded to (1) types of experience (product experience vs. brand experience) and (2) various settings (direct experience, indirect experience and technology-driven experience).
引用
收藏
页码：96 / 102
页数：7
相关论文
共 50 条
  • [1] Initial experiences with virtual reality as a tool for observation in needs-driven health technology innovation
    Perrone, Kenneth H.
    Blevins, Katherine Sherman
    Denend, Lyn
    Fan, Richard
    Huelman, Justin
    Wall, James Kennedy
    [J]. BMJ INNOVATIONS, 2020, 6 (01) : 10 - 12
  • [2] A Virtual Reality mobile robot driven with voice commands
    Savage-Carmona, J
    Holden, A
    Billinghurst, M
    [J]. 4TH WORLD CONGRESS OF EXPERT SYSTEMS, VOL 1 AND 2: APPLICATION OF ADVANCED INFORMATION TECHNOLOGIES, 1998, : 939 - 948
  • [3] Fragments of Laura: Incorporating Mobile Virtual Reality in Location Aware Mobile Storytelling Experiences
    Dionisio, Mara
    Bala, Paulo
    Nisi, Valentina
    Nunes, Nuno
    [J]. 16TH INTERNATIONAL CONFERENCE ON MOBILE AND UBIQUITOUS MULTIMEDIA (MUM 2017), 2017, : 165 - 176
  • [4] Using Virtual Reality to Mobilize Health Care Mobile virtual reality technology for attenuation of anxiety and pain
    Wiederhold, Brenda K.
    Miller, Ian T.
    Wiederhold, Mark D.
    [J]. IEEE CONSUMER ELECTRONICS MAGAZINE, 2018, 7 (01) : 106 - 109
  • [5] Based on virtual reality technology the imitation platform for mobile robot
    Wu, JH
    Cao, ZL
    Xing, EH
    [J]. FOURTH INTERNATIONAL CONFERENCE ON VIRTUAL REALITY AND ITS APPLICATIONS IN INDUSTRY, 2004, 5444 : 395 - 398
  • [6] Hybrid virtual reality and telepresence utilising mobile phone technology
    Mair, G
    Clark, J
    Fryer, R
    Hardiman, R
    McGregor, D
    Retik, A
    Retik, N
    Revie, K
    [J]. TELEMANIPULATOR AND TELEPRESENCE TECHNOLOGIES V, 1998, 3524 : 60 - 70
  • [7] Reality & virtual reality in mobile robotics
    Duffy, BR
    O'Hare, GMP
    O'Donoghue, RPS
    Rooney, CFB
    Collier, RW
    [J]. MANAGING INTERACTIONS IN SMART ENVIRONMENTS, 2000, : 143 - 157
  • [8] OTs' Experiences With and Perceptions of the Use of Virtual Reality Technology During Treatment
    Waller, Zachary
    Howes, Stacy
    Pate, Kelsey
    Jankas, Russell
    Quigg, Anna M.
    McPherson, Emily
    [J]. AMERICAN JOURNAL OF OCCUPATIONAL THERAPY, 2022, 76
  • [9] eTourism applying geolocation technology, virtual tours and augmented reality mobile
    Rodriguez, C. I.
    [J]. 2015 IEEE THIRTY FIFTH CENTRAL AMERICAN AND PANAMA CONVENTION (CONCAPAN XXXV), 2015,
  • [10] A Mobile Chinese Calligraphic Training System Using Virtual Reality Technology
    Wu, Yingfei
    Yuan, Zhenming
    Zhou, Dibin
    Cai, Yizhou
    [J]. 2013 AASRI CONFERENCE ON PARALLEL AND DISTRIBUTED COMPUTING AND SYSTEMS, 2013, 5 : 200 - 208
12345