Social Network Communication: Perceptions and Uses for Spanish NGOs

被引：15

作者：

Arroyo Almaraz, Isidoro ^{[1
]}

Baladron Pazos, Antonio J. ^{[1
]}

Martin Nieto, Rebeca ^{[1
]}

机构：

[1] Univ Rey Juan Carlos, Madrid, Spain

来源：

CUADERNOS INFO | 2013年 / 32期

关键词：

communication; social; NGO; social network; efficiency; creativity;

D O I：

10.7764/cdi.32.497

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The aim of the current investigation is to discover the perceptions and uses of Social Networks for Spanish NGOs. Two research lines have been stated, a quantitative one based on a poll, and another one qualitative and based on the pro/con valuation of two designed groups. The role of Social Networks in the communication plan of the NGOs has been analyzed, foreseeing the possible upcoming needs. The scope of the reference analysis includes aspects of creativity and innovation in the message release, as well as the measure methodologies optimization within the Social Networking.

引用

页码：77 / 88

页数：12

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