MARKETING THE LIBRARY

被引：0

作者：

SMITH, R

机构：

来源：

ASLIB PROCEEDINGS | 1987年 / 39卷 / 09期

关键词：

D O I：

10.1108/eb051060

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

引用

页码：231 / 233

页数：3

共 50 条

[41] A Library Marketing System for Decision Making
Minami, Toshiro
[J]. NEW ADVANCES IN INTELLIGENT DECISION TECHNOLOGIES, 2009, 199 : 97 - 106
[42] Strategic Marketing of Library Resources and Services
Smith, Debbi A.
[J]. COLLEGE & UNDERGRADUATE LIBRARIES, 2011, 18 (04) : 333 - 349
[43] A MARKETING PLAN FOR THE LAW-LIBRARY
GRUNENWALD, JP
TRAYNOR, K
[J]. LAW LIBRARY JOURNAL, 1987, 79 (01): : 93 - 101
[44] Library Management and Marketing in a Multicultural World
Morrison, Ian
[J]. AUSTRALIAN ACADEMIC & RESEARCH LIBRARIES, 2008, 39 (03) : 218 - 218
[45] MARKETING IN THE SPECIAL-LIBRARY ENVIRONMENT
POWERS, JE
[J]. LIBRARY TRENDS, 1995, 43 (03) : 478 - 493
[46] LIBRARY MARKETING - OLD AND NEW TRUTHS
CARROLL, D
[J]. WILSON LIBRARY BULLETIN, 1982, 57 (03) : 212 - 216
[47] A Short-cut to Marketing the Library
Calvert, Philip
[J]. ELECTRONIC LIBRARY, 2009, 27 (02): : 356 - 356
[48] Marketing strategies for digital library services
Henderson, Kay
[J]. LIBRARY REVIEW, 2005, 54 (06) : 342 - +
[49] MARKETING LAW-SCHOOL LIBRARY
GWYNN, MB
[J]. LAW LIBRARY JOURNAL, 1978, 71 (02): : 234 - 246
[50] Key Publications in Library Marketing: a review
Koontz, Christie M.
Gupta, Dinesh K.
Webber, Sheila
[J]. IFLA JOURNAL-INTERNATIONAL FEDERATION OF LIBRARY ASSOCIATIONS, 2006, 32 (03): : 224 - 231