Organizational Innovation and Technology in Organic Fruit Growing

The organizacional and technological innovation model is a conceptual proposal that tries to overcome the research model vulnerabilities that does not show interaction forms with the social segments. These traditional model vulnerabilities are analyzed and the social segments are identified under two different empirical situations, considering the new patterns of values and behaviors related to the social and environmental sustentability. The orientation research-technology is opposed to the social research-intervention harnessed to the scientific principles. The new technological context is the way the instituitions and organizations act together at the local, regional and national levels. The additional issue is their role and functional redifinitions. Interactions effort among areas of knowledge are undertook, as well as interinterinstitutional actions, monitoring activities, and value added to the farm production complement the foundations of the proposed model.