Islamic Branding and Marketing: Creating a Global Islamic Business

被引：1
|
作者：
Botts, Moritz [1 ]
机构：
[1] European Univ Viadrina, Frankfurt, Germany
来源：
JOURNAL OF ISLAMIC MARKETING | 2012年 / 3卷 / 03期
关键词：
D O I：
10.1108/17590831211259763
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页数：5
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