A Social Innovation: Addressing Relative Food Insecurity and Social Exclusion

Food insecurity manifests itself on a continuum, and we note that it can range from absolute food insecurity to relative food insecurity, especially in the context of affluent countries. We focus on one such relative food insecurity that manifests itself when Dutch children cannot afford the culturally appropriate foods to participate birthday celebrations in primary schools, which is a long-established local custom. The inability of children to celebrate their birthdays in this public manner leads to school absenteeism, stigmatization, and social exclusion. This case study analyzes an intervention undertaken by Jarige Job, a Dutch nonprofit, that recognized and addressed this hidden social problem by using existing networks and infrastructures of national foodbanks. It provides insight into how a unique intervention of providing birthday boxes has become a successful social innovation that not only combats this relative food insecurity but is also able to address and mitigate the challenges of moral and cognitive legitimacy.