‘Strategic brand management’

被引：1
|
作者：
Chris Macrae
机构：
来源：
Journal of Brand Management | 1998年 / 5卷 / 6期
关键词：
D O I：
10.1057/bm.1998.36
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：457 / 459
页数：2
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