From Brand Vision to Brand Evaluation

被引：0
|
作者：
Terry Hanby
机构：
[1] Director,
[2] Cram International,undefined
来源：
Journal of Brand Management | 2002年 / 9卷 / 3期
关键词：
brand; valuation; equity; electronic; management; e-branding; e-tailing; management; international; Internet; marketing; measurement; personality; consumers; advertising; fast moving; consumer goods; FMCG; brand-building; strategy;
D O I：
10.1057/palgrave.bm.2540072
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：218 / 220
页数：2
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