Design and city branding — From school to city

被引：0
|
作者：
Freeman Lau
Angelica Leung
机构：
[1] Research & International Projects,
[2] Kan and Lau Design Consultants,undefined
来源：
Place Branding | 2005年 / 1卷 / 3期
关键词：
City branding; China; Chaozhou; Shantou University; culture and tourism; art and design;
D O I：
10.1057/palgrave.pb.5990027
中图分类号：
学科分类号：
摘要：
The role of design in city branding strategy has moved beyond the creation of an attractive logo and a graphic poster with a bold catchphrase. Graphic design, architecture, interior design, product and design strategy have come together to form a multidisciplinary approach to city branding, tapping into experience once reserved for corporate clients, creating new synergies and helping cities and nations develop culturally, economically and socially.
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页码：265 / 272
页数：7
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