New paradigms of sustainable entrepreneurship in metaverse: a micro-level perspective

Metaverse is the latest concept that uses the concept of virtual reality, augmented reality, artificial intelligence, and blockchain to create a virtual world. Users can interact in the metaverse through special VR handsets and gadgets. This creates a whole new world of opportunities for young entrepreneurs to take advantage of this new digital space. However, since the metaverse is still in its development phase, it is time to prepare new standards and policies for the development of sustainable entrepreneurship practices in the metaverse. In this context, we analyze the new business models that are developing for the metaverse. We also analyze the current literature to understand the future requirements of sustainable entrepreneurship in the metaverse. We also present some observations that will help the new researchers to understand the research topic.