Evaluation of aggressive competitive pricing strategies

被引：0
|
作者：
Natter M. [1 ]
Hruschka H. [2 ]
机构：
[1] Vienna Univ. of Economics and BA, Pappenheimgasse 35/3/5
[2] University of Regensburg, Universitätsstraße 31
来源：
Marketing Letters | 1998年 / 9卷 / 4期
关键词：
Aggressive strategies; Competitive strategy; Pricing research;
D O I：
10.1023/A:1008037416684
中图分类号：
学科分类号：
摘要：
The main contribution of this paper is a method that allows one to study the effects of different degrees of competition. We find that optimal prices and profits are more sensitive to cooperative than to aggressive behavior on the part of competitors. With more aggressive policies, the average pricing level decreases and the average difference between high and low prices increases. An empirical model of the detergent market illustrates the methodology.
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页码：337 / 347
页数：10
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