Research on green technology marketing model based on dynamic evolutionary game under low-carbon background

With the present situation of development in green technology as the background, combined with technology marketing models in other areas, this paper builds three technology marketing models, based on the Stackelberg game between the technology suppliers and distributors. Namely, the three models are direct official marketing, agency relationship cooperation, and agency sale relationship cooperation. Dynamic system model is built on relationship cooperation. By comparing with and analyzing the model solution results, and observing the effect of various parameters in terms of numerical simulation on enterprise decision variables, profits, and the optimal mode policy selection, we find that the level of price discount will decide whether the technology supplier selects the agency sales model, while the level of the profit distribution factor decides whether the technology supplier takes direct official sale. Meanwhile, excessive price adjustment speed will disturb the market stability and interfere with enterprise decision-making.