Cultural Similarities and Differences in Emblematic Gestures

Despite longstanding interest in cultural differences in emblems, there have only been a few systematic investigations of those differences, and to date there is no study that catalogues and compares emblems across different cultural groups to a standard list of verbal messages. This study does so. Encoders from six world regions produced potential emblems from a standard verbal message list. Gestures that were encoded by at least 70% of the encoders in a region were shown to observers from the same regions, and gestures that were judged correctly as the message intended by at least 70% of the decoders in that region were considered emblems. These procedures resulted in the cataloguing of cultural differences in emblems to the same verbal message list. Surprisingly, the results also indicated a small group of emblems that were similarly encoded and decoded across cultures.