Yield management and perceptions of fairness in the hotel business

被引：1

作者：

Aurelio G. Mauri

机构：

[1] IULM University,Institute of Economics and Marketing

来源：

International Review of Economics | 2007年 / 54卷 / 2期

关键词：

yield management; revenue management; perceived fairness; hotels;

D O I：

10.1007/s12232-007-0015-4

中图分类号：

学科分类号：

摘要：

For the last two decades “yield management” (also called “revenue management”) has been increasingly employed in the hospitality sector in order to improve the yield from hotel structures. What’s more, the focus is progressively more centred on the customer instead of the room inventory.

引用

页码：284 / 293

页数：9

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