Understanding the influence of emotion on both time and money: applying the broaden and build theory

被引:0
|
作者
Shane Enete
Martin Seay
Sarah Asebedo
David Wang
Megan McCoy
机构
[1] Biola University,
[2] Kansas State University,undefined
[3] Texas Tech University,undefined
[4] Biola University,undefined
来源
关键词
Emotions; Consumer behavior; Broaden and build theory; PPI; Financial resources; Financial behavior;
D O I
10.1007/s43546-022-00205-6
中图分类号
学科分类号
摘要
The broaden and build theory informed our hypothesis that emotions are associated with both financial time horizon and financial resources. Using an Amazon MTurk convenience sample of 993 US adults, emotions were found to predict financial resources indirectly through financial time horizon. These results provide evidence that researchers can more effectively predict the financial resources of consumers by assessing their emotions and financial time horizon. In addition, the results of this paper provide a foundation for the development of consumer interventions that use financial time horizon as a mechanism to strengthen the relationship between the emotions and financial resources of consumers indirectly.
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