Haier’s Tao of innovation: a case study of the emerging Total Innovation Management model

被引:0
|
作者
Qingrui Xu
Ling Zhu
Gang Zheng
Fangrui Wang
机构
[1] Zhejiang University,Research Center for Innovation and Development
[2] Zhejiang University,College of Public Administration
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关键词
Haier’s way; Total Innovation Management (TIM); Innovation synergy; All innovators;
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学科分类号
摘要
Through in-depth investigations and analyses of the Haier case, we enriched and developed further a new paradigm of innovation management—Total Innovation Management (TIM). The TIM framework and the synergistic relationship of the elements of innovation in the company’s innovation management are discussed along with the direction and routines for technological innovation management.
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页码:27 / 47
页数:20
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