Spontaneous symmetry breaking in the S3-symmetric scalar sector

We present a detailed study of the vacua of the S3-symmetric three-Higgs-doublet potential, specifying the region of parameters where these minimisation solutions occur. We work with a CP conserving scalar potential and analyse the possible real and complex vacua with emphasis on the cases in which the CP symmetry can be spontaneously broken. Results are presented both in the reducible-representation framework of Derman, and in the irreducible-representation framework. Mappings between these are given. Some of these implementations can in principle accommodate dark matter and for that purpose it is important to identify the residual symmetries of the potential after spontaneous symmetry breakdown. We are also concerned with constraints from vacuum stability.