Measuring the Internal-Market Orientation in the Public Sector

被引：0
|
作者：
Mainardes E.W. [1 ]
dos Cerqueira A.S. [2 ]
机构：
[1] Fundação Instituto Capixaba de Pesquisa em Contabilidade, Economia e Finanças, Av. Fernando Ferrari, 1358, Boa Vista, Vitória, 29075505, ES
[2] Corpo de Bombeiros Militar do Espírito Santo, Rua Tenente Mário Francisco de Brito, 100, Enseada do Suá, Vitória, 29055225, ES
来源：
Public Organization Review | 2016年 / 16卷 / 2期
关键词：
Internal marketing; Internal-market orientation; Job satisfaction; Public sector;
D O I：
10.1007/s11115-015-0307-1
中图分类号：
学科分类号：
摘要：
The objective of this research was to measure the level of internal market orientation in public sector, and the Military Fire Department of the Espirito Santo’s State (MFDESS) was surveyed using a quantitative research. The instrument for data collection was a structured questionnaire, which follows the model used by Gounaris (Europe Journal Marketing; 38, 1481–1508, 2006). 522 firefighters were surveyed. The choice of this organization was due to the importance of the service performed and the society visibility. The research concluded that job satisfaction is influenced by the identification of exchange of value, segment internal market, job description, management concern and training. © 2015, Springer Science+Business Media New York.
引用
收藏
页码：179 / 197
页数：18
相关论文
共 50 条
  • [1] MEASURING THE INTERNAL-MARKET ORIENTATION IN THE PUBLIC SECTOR
    Mainardes, Emerson Wagner
    Cerqueira, Alexandre dos Santos
    [J]. EKONOMSKI VJESNIK, 2015, 28 : 52 - 70
  • [2] Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil
    Cerqueira A.S.
    Mainardes E.W.
    [J]. International Review on Public and Nonprofit Marketing, 2018, 15 (2) : 143 - 160
  • [3] Internal-market orientation and its measurement
    Gounaris, SP
    [J]. JOURNAL OF BUSINESS RESEARCH, 2006, 59 (04) : 432 - 448
  • [4] Internal-market orientation: a misconceived aspect of marketing theory
    Gounaris, Spiros
    Vassilikopoulou, Aikaterini
    Chatzipanagiotou, Kalliopi C.
    [J]. EUROPEAN JOURNAL OF MARKETING, 2010, 44 (11-12) : 1667 - 1699
  • [5] Measuring internal market orientation
    Lings, IN
    Greenley, GE
    [J]. JOURNAL OF SERVICE RESEARCH, 2005, 7 (03) : 290 - 305
  • [6] From market orientation to brand orientation in the public sector
    Gromark, Johan
    Melin, Frans
    [J]. JOURNAL OF MARKETING MANAGEMENT, 2013, 29 (9-10) : 1099 - 1123
  • [7] SIMULATION OF THE BELGIAN ECONOMY IMPACTED BY CREATION OF AN INTERNAL-MARKET
    GUILLAUME, Y
    MEULDERS, D
    PLASMAN, R
    [J]. CAHIERS ECONOMIQUES DE BRUXELLES, 1989, (124): : 449 - 473
  • [8] Internal market orientation: An empirical research in hotel sector
    Ruizalba, Jose L.
    Bermudez-Gonzalez, Guillermo
    Angel Rodriguez-Molina, Miguel
    Blanca, Maria J.
    [J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2014, 38 : 11 - 19
  • [9] SMEs' market orientation toward public sector customers in public procurement
    Saastamoinen, Jani
    Reijonen, Helen
    Tammi, Timo
    [J]. INTERNATIONAL JOURNAL OF PUBLIC SECTOR MANAGEMENT, 2021, 34 (01) : 1 - 16
  • [10] Measuring market orientation in the manufacturing sector using the MORTN scale
    Green, Kenneth W., Jr.
    Inman, R. Anthony
    [J]. INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING, 2007, 4 (03) : 209 - 223
12345