Creating Promotion Stories with Knowledge Management Reinforced by Systems Thinking

This paper proposes a systematic approach to creating stories to promote research or business projects and examines its effectiveness through an actual story-making project. This approach can be used to create promotion stories for, not just projects, but also products or services. It originates in a knowledge construction systems methodology, whichisageneral knowledge-building methodologythat systematically supports knowledge construction from validated objective knowledge, information spreading to society, and people’s vivid inspiration. The effectiveness of the proposed approach was verified through a story creation project at a national institute in Thailand. Participants in the project, which lasted three months, and executives of the institute, were happy with the completed promotion stories. Because new ideas for promoting research or projects are often less universal, this paper provides justification principles for judging the practicability of new ideas as well as an evaluation method by people’s sensibility. These were used to evaluate the created stories and confirmed to be effective.