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Measuring long-run marketing effects and their implications for long-run marketing decisions

被引：0
|
作者：
Bart J. Bronnenberg
Jean Pierre Dubé
Carl F. Mela
Paulo Albuquerque
Tulin Erdem
Brett Gordon
Dominique Hanssens
Guenter Hitsch
Han Hong
Baohong Sun
机构：
[1] Duke University,The Fuqua School of Business
[2] Tilburg University,CentER and Department of Economics and Business
[3] University of Chicago,Graduate School of Business
[4] University of Rochester,William E. Simon Graduate School of Business
[5] New York University,Leonard N. Stern School of Business
[6] Columbia University,Columbia Business School
[7] University of California Los Angeles,Anderson School of Management
[8] Stanford University,Department of Economics
[9] Carnegie Mellon University,Department of Marketing, Tepper School of Business
来源：
Marketing Letters | 2008年 / 19卷
关键词：
Long-run marketing; Durable goods; Choice dynamics;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
This paper discusses the role of agents’ beliefs and their implications for the economic modeling of their behavior, in particular, their behavior over time. The paper also discusses the corresponding planning problems facing both firms and consumers in their current decision making. After a general discussion of the consumer and firm problem, we discuss recent examples of some of the emerging empirical literature on dynamic choice behavior in marketing.
引用
收藏
页码：367 / 382
页数：15
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