Gesundheitsinformationsverhalten 65+: Erreichbarkeit älterer ZielgruppenHealth information behavior of 65+: reaching older target groups

被引：0
|
作者：
Paula Stehr
Winja Weber
Constanze Rossmann
机构：
[1] Universität Erfurt,Seminar für Medien
来源：
Bundesgesundheitsblatt - Gesundheitsforschung - Gesundheitsschutz | 2021年 / 64卷 / 1期
关键词：
Ältere und Hochaltrige; Gesundheitsinformationsverhalten; Theorie- und evidenzbasierte Gesundheitskommunikation; Erreichbarkeitsplanung; Zielgruppensegmentierung; Older adults; Health information behavior; Theory- and evidence-based communication; Media strategy; Audience segmentation;
D O I：
10.1007/s00103-020-03253-1
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：37 / 44
页数：7
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