Consumer values and fair-trade beliefs, attitudes and buying behaviour

被引：0
|
作者：
Patrick De Pelsmacker
Wim Janssens
Caroline Mielants
机构：
[1] University of Antwerp. Faculty of Applied Economics,Department of Marketing
来源：
International Review on Public and Non Profit Marketing | 2005年 / 2卷 / 2期
关键词：
Fair trade; Belgium; attitudes; buying behaviour; consumer values;
D O I：
10.1007/BF02893257
中图分类号：
学科分类号：
摘要：
In a survey of 615 Belgians, the knowledge, beliefs, attitudes and buying behaviour of consumers with respect to fair-trade issues was studied and related to their value system. Four value-related categories of consumers were identified:value-conscious consumers, ascetic idealists, hedonic self-seekers, andvalue sceptics.
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页码：50 / 69
页数：19
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