Old brands, new brands, neglected brands

被引：0
|
作者：
John M. Murphy
机构：
来源：
Journal of Brand Management | 1998年 / 5卷 / 3期
关键词：
D O I：
10.1057/bm.1998.1
中图分类号：
学科分类号：
摘要：
引用
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页码：150 / 151
页数：1
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