Executing on a customer engagement strategy

被引：0
|
作者：
Rajkumar Venkatesan
机构：
[1] University of Virginia,Ronald Trzcinski Professor of Business Administration, Darden School of Business
来源：
Journal of the Academy of Marketing Science | 2017年 / 45卷
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D O I：
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摘要：
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页码：289 / 293
页数：4
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