Optimal pricing decision of composite service offered by network providers in E-commerce environment

With the increasing demand of consumers for diversified network services, more and more network service providers are competing fiercely in providing network composite services in order to meet the market demand. Network composition service is the most basic service. According to certain rules, it synthesizes new services and then realizes new functions. At present, the pricing of service composition by network service providers in the market is not scientific, meanwhile random and temporary pricing is still relatively common. In order to scientifically guide network service providers to price composite service scientifically and effectively, improve the profit of service providers, and meet the maximum service demand of consumers. Based on the theory of market demand price, this paper applies the pricing model in supply chain management to the pricing link of composite service network. From the perspective of network service providers, a two-objective competitive pricing model is constructed, and the simulation example analysis and sensitivity test are carried out. The simulation results show that the composite service provided by network service providers satisfy the general market demand price theory. In order to help service providers make scientific decisions on price adjustment of network services, this paper also makes sensitivity analysis of market demand on price changes. The research shows that the composite service provided by network service providers satisfy the general market demand price theory, while adjusting the price can only meet the general market demand price change theory if the original price is less than half of the original price.