Interference of spoken word recognition through phonological priming from visual objects and printed words

Three cross-modal priming experiments examined the influence of preexposure to pictures and printed words on the speed of spoken word recognition. Targets for auditory lexical decision were spoken Dutch words and nonwords, presented in isolation (Experiments 1 and 2) or after a short phrase (Experiment 3). Auditory stimuli were preceded by primes, which were pictures (Experiments 1 and 3) or those pictures’ printed names (Experiment 2). Prime–target pairs were phonologically onset related (e.g., pijl–pijn, arrow–pain), were from the same semantic category (e.g., pijl–zwaard, arrow–sword), or were unrelated on both dimensions. Phonological interference and semantic facilitation were observed in all experiments. Priming magnitude was similar for pictures and printed words and did not vary with picture viewing time or number of pictures in the display (either one or four). These effects arose even though participants were not explicitly instructed to name the pictures and where strategic naming would interfere with lexical decision making. This suggests that, by default, processing of related pictures and printed words influences how quickly we recognize spoken words.