Strategic B2B pricing

被引：0

作者：

Andreas Hinterhuber

Stephan M Liozu

机构：

[1] Hinterhuber & Partners and Bocconi University,

[2] ARDEX Americas and Case Western Reserve University,undefined

[3] Ardex Drive,undefined

[4] Aliquippa,undefined

来源：

关键词：

D O I：

10.1057/rpm.2011.46

中图分类号：

学科分类号：

摘要：

引用

页码：1 / 3

页数：2

共 50 条

[41] B2B Online operators: Business models and strategic trends in the international market
Dogan, Seyhan Firdevs
Balocco, Raffaello
Karmarkar, Uday
ISMOT'07: PROCEEDINGS OF THE FIFTH INTERNATIONAL SYMPOSIUM ON MANAGEMENT OF TECHNOLOGY, VOLS 1 AND 2: MANAGING TOTAL INNOVATION AND OPEN INNOVATION IN THE 21ST CENTURY, 2007, : 808 - 812
[42] How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
Johnston, Wesley James
JOURNAL OF STRATEGIC MARKETING, 2019, 27 (08) : 730 - 750
[43] Strategic Ecosystem Management: A Multi-case Study in the B2B Domain
Olsson, Helena Holmstrom
Bosch, Jan
PRODUCT-FOCUSED SOFTWARE PROCESS IMPROVEMENT, PROFES 2015, 2015, 9459 : 3 - 15
[44] Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
Pal, Sanjay
JOURNAL OF ENTREPRENEURSHIP, 2012, 21 (02): : 321 - 323
[45] Strategic Research on B2B E-commerce based on the Vertical Industry
Bo, Liu
PROCEEDINGS OF THE 2017 2ND INTERNATIONAL CONFERENCE ON EDUCATION, SPORTS, ARTS AND MANAGEMENT ENGINEERING (ICESAME 2017), 2017, 123 : 1368 - 1372
[46] 解构B2B
李章颖
魏疏影
支点, 2017, (08) : 68 - 71
[47] B2B directory
不详
FORBES, 2001, 167 (12): : 14 - 14
[48] B2B is for me
Neely, R
FORBES, 2000, 165 (13): : 30 - 30
[49] b2b bulletins
Anon
Boxboard Containers International, 2001, 108 (06):
[50] B2B介绍
北方园艺, 2017, (04) : 199 - 199